The length and financial terms of the deal weren't disclosed, but various reports said YouTube could pay the NFL $2.5B a year for the Sunday Ticket rights.On Thursday, YouTube said beginning with the 2023 NFL season, Sunday Ticket will be available as an add-on package on YouTube TV and a standalone viewing option on YouTube Primetime channels.Sebastian added that YouTube could generate roughly $125M in annual streaming ad revenue from the deal.Analyst Colin Sebastian, who has an overweight rating on Google's ( GOOG ) ( GOOGL ), added that roughly 1.7M of those subscribers would be new to YouTube TV, YouTube's over-the-top cable replacement, and 500,000 would get the NFL service.Google's ( NASDAQ: GOOG) ( NASDAQ: GOOGL) YouTube TV streaming service needs to have at least 2.25M subscribers sign-up for its NFL Sunday Ticket service to "break even," investment firm Baird said.Whenever a deal is signed, NFL revenue will skyrocket even wither with owners and players cashing in on the returns. That could be DirecTV, it could be Dish Network, it could be both, and it could be neither.” Pro Football Talk’s Mike Florio on the future of Sunday TicketĪmazon remains the favorite as of now, but Apple and Disney both want to expand their live sports content. “It now appears (per a source with knowledge of the dynamics) that the league will sell the whole package to a tech company, which then may break off satellite rights to be sold only to consumers (typically, very rural) who lack access to the kind of Internet service needed for reliable streaming. The company with the winning bid would then reportedly make its own decision regarding access to the service for those in markets without internet access suitable for streaming. Disney (ESPN+), Amazon (Amazon Prime) and Apple (Apple TV) all reportedly maid bids for NFL Sunday Ticket. The bidding war for the rights to the exclusive streaming package will feature marquee companies.
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